Marketing is a beautiful thing. It has the ability to take any average product, and turn it into a wanted , exclusive and more pricey product. Need another example? I saw it today while shopping at Wal-Mart today.
I was doing my usual Sunday AM food run, when I passed by the beer fridge there. There, I saw a familiar sight from a couple years ago. Stella Artois Beer. I saw it when I was in the Ukraine in 2007, and in a country famous for drinks that you can't see through, it looked like a taste of home. And that's exactly what it is - it looks and tastes like Budweiser. ZZZZZZZZZ...
But , the funny part of what I saw today was the price..... A stunning 17.97 for a 12-pack !!!! Damn, that's some pricey brew.... And the irony of it all? What brewer recently bought out Budweiser? InBev - the maker of Stella Artois. Lastly, if you think you're getting a beer made in Amsterdam, think again......... it's brewed in Canada, and shipped here. Drink Up !