Friday, April 04, 2008

It's Grady, The Ill-Tempered Badger Car Salesman..



Working at a car dealership for 7 years, I love when the industry gets picked on. And there is no easier target than the car salesman. Maybe it's a cliche', but it makes for good advertising. With that in mind, we introduce you to Grady the Badger(ing) Car Salesman....

The brainchild of a dealership chain in Raleigh, NC (and their ad company), Grady is the seven deadly sins in a furry nutshell.... He's rude, sexist, slovenly, greedy - all of those things that make a bad car salesman. Each commercial ends with the tag line, "Don't Get Badgered". It took a tour around the dealership - mainly because i think he sells Hondas - and now everyone is walking around the dealership going "Ke-Powee !!!". It gets slow at work sometimes... Here's the complete campaign....

www.youtube.com/watch?v=i-SK1-iILlY

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6 comments:

Earl Capps said...

Just watched them - pretty funny stuff. Bet those are effective ads.

Mike Reino said...

It's for the Johnson Automotive Group in Raleigh. I never heard of them, but I think the campaign is for them exclusively, unlike the Trunk Monkey.

Black River Moye said...

Nice stuff

Josue Cano said...

This is the funniest thing I've seen in a long time. I laughed so hard I killed cancer cells incubating inside me.

Mike Reino said...

Laughter IS the best medicine, right?

Anonymous said...

How you find ideas for articles, I am always lack of new ideas for articles. Some tips would be great